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NPS generally increases with data allowance size, but falls for respondents with unlimited data.

Partner, Tom Rebbeck and Associate Consultant, Erik Ottosson discuss the results of Analysys Mason’s annual Consumer survey and why operators should be cautious about deploying unlimited mobile data plans.

The article featured in the podcast can be accessed here.

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NPS generally increases with data allowance size, but falls for respondents with unlimited data.

The article featured in the podcast can be accessed here.