Analysys Mason Podcast

BT’s announcement to make EE its flagship brand may signal greater fixed–mobile convergence in the UK

May 4, 2022

BT Group announced on 27 April 2022 that it will make EE its flagship consumer brand.

In this podcast, Simon Lumb (Senior Analyst) and Stephen Wilson (Principal Analyst) explore the reasons for this move and the consequences that it will have for other operators in the UK.

The associated article can be accessed here