Video strategies and the role of Pay-TV providers versus OTT players

June 30, 2017

What is the market opportunity for traditional pay-TV, IPTV and OTT video services? Principal Analysys Matin Scott looks at the issues around content rights, value-chain involvement and multi-screen video consumption. He also shares the latest research on the role pay-TV providers and OTT players have in the video services value chain and assesses different player strategies.

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